The state of the art in performance marketing data is, to put it generously, slow.
A consumer fills out a form on a publisher site. They drop into a CRM somewhere — usually theirs, sometimes a co-reg partner's, occasionally a credit bureau's batch feed. Twelve hours later, that record gets matched, scored, and appended to a list. Twenty-four hours after that, it's available for export. By the time a marketer can act on it, the consumer has finished comparison-shopping and bought from someone else.
This is the gap CoverClicks is built to close.
What we deliver
Real-time first-party signals from publisher sites directly into buyer CRMs. Sub-second from the moment a consumer event fires to the moment every matched buyer's webhook receives the payload.
The mechanics are simple. A consumer registers, fills out a form, or returns to a property in our network. The event triggers a deterministic SHA-256 email hash. We check the hash against every subscribed buyer's pre-loaded CRM list. Matches fan out by webhook into whichever systems the buyer already runs — CRM, ESP, dialer, paid-media stack. The buyer's existing systems handle the rest.
What makes this different from the dozens of "audience activation" products in market is that we don't ask buyers to learn a new dashboard, build new audiences, or migrate their stack. The signal arrives where their work already happens.
One product, channel-flexible
A common mistake when building data products is inventing tiers that don't reflect real product differences. We're not doing that here. There is one product: real-time signal delivery into your CRM. What changes from buyer to buyer is what they choose to do with that signal once it arrives.
Each payload carries the consent basis of the capture event. From there:
- Email and paid-media — targeting in Meta, Google, The Trade Desk, suppression, lead scoring, and bid optimization all run under standard publisher-side privacy-policy consent and CAN-SPAM. The signal tells your stack that a known address just expressed intent in-category.
- Phone and SMS — outreach requires the buyer to already hold TCPA consent on the matched record. CoverClicks does not provide TCPA consent. The signal tells dialers running outreach against their existing consented base when those contacts are in-market right now.
- Suppression and scoring — works regardless of channel. Real-time suppression of customers who just registered for a competitor; real-time scoring against your existing prospect database.
Same payload. Same pipeline. The buyer's downstream consent posture decides how the signal gets used. We don't gate access to a "tier" based on what channel you eventually want to send through.
How this differs from the existing networks
Existing real-time networks have a structural problem: they're either built for one channel or built for everyone, and the latter doesn't really work.
ActiveProspect (now part of Verisk) anchors on TCPA-certified leads for dialer buyers. Strong consent infrastructure, narrow channel scope. If you're a marketer running an email program, their network isn't really shaped for you. If you're a publisher, the buyer base is mostly call centers.
LiveRamp solves identity resolution and ad-platform distribution. It's powerful and well-engineered, but it sits downstream of capture — it doesn't deliver the event itself.
Epsilon ships batch transactional co-op data. The signal is real, but it's not real-time, and the channel mix is heavy on direct mail and traditional CRM enrichment.
CoverClicks is the only network where buyers across email, paid media, dialer, and ESP can subscribe to the same real-time event stream and act on it through whichever channels their own consent permits.
Dual-mode capture
Most networks only fire signals on form submission. That's a real moment — someone declared intent — but it leaves a lot on the table.
CoverClicks captures both submission events from new users and page-load events from returning identified users in the network. If a consumer cleared the privacy policy on a property previously and they're back on a property today, that return visit is itself a signal. They're shopping. They're researching. They're in-market right now.
The dual-mode approach materially expands signal volume from existing supply, without changing any publisher's traffic mix. Same site, same audience, more revenue surface.
What this is not
This is not a clean room. Clean rooms exist to solve trust problems between two parties who can't share raw data legally. We operate a service against our own data and our subscribed buyers' uploaded lists — that problem doesn't apply at v1. If a Fortune 500 buyer eventually wants a clean-room delivery tier, we'll build it.
This is not LiveRamp. We're not trying to resolve identity across cookies, MAIDs, CTV IDs, and hashed phone numbers. Deterministic email match on completed form events is the durable, defensible foundation. Cross-identifier extension is a v3 problem.
This is not a media network. We don't sell impressions. We deliver signal events into buyer infrastructure and let buyers act on those events through whichever systems they already run.
Where we are
Closed network with the suppliers and buyers we already have contractual relationships with. Sub-second match-and-fanout running on Cloud Run with deterministic email hashing and bloom-filter membership checks. Most buyers receive their first live signals within 48 hours of contract signature.
The consent architecture is the foundation, and it's the part we've spent the most time getting right. Privacy-policy disclosure on every supplier property in the network. Global opt-out propagation to all subscribed buyers within 24 hours. DNC suppression at the platform level. Audit trail of consent provenance traveling with every signal delivered. Channel-level consent stays with the buyer where it belongs.
If you're a performance marketer tired of buying batch data that arrives too late to act on, or a publisher looking at your registration and return-visit volume and wondering why none of it is monetized — we should talk.