Solutions
Expand reach without expanding vendor surface.
Most performance teams have direct relationships with five to ten publishers. The other ninety percent of qualifying signal happens on properties you'll never have time to negotiate with one-by-one. CoverClicks consolidates the long tail into one contract.
Reach beyond your direct partners
One CoverClicks contract gives you matched access to dozens of publishers — vertical sites, comparison engines, content properties, life-event triggers.
Only matched events count
You don't pay for impressions, audiences, or modeled lookalikes. You pay for events on consumers who are already in your CRM and just took an in-market action.
Scale up without scaling ops
No new pixel deployments, no new contracts, no new BI integrations as the network grows. New publishers light up automatically once you're connected.
How network expansion works
- 1
Connect once
Single contract, single endpoint, single hashed CRM upload. The integration cost is paid one time.
- 2
Receive from the entire network
As publishers join, their signal automatically routes through the same pipeline. No new work on your side.
- 3
Filter by source on your terms
Every signal labels its publisher source. Use that to allow-list, block-list, or differentially price by vertical and property quality.
Frequently asked
Can I exclude specific publishers?
Yes. Block-listing is set per buyer, applied at delivery time. You see source attribution on every event and can adjust at any point.
Are publishers vetted?
Every publisher signs the same data and consent terms before being connected. Anyone who fails periodic compliance review is removed from the network.
What's the typical lift over direct-only sourcing?
Buyers consistently see 2-5x volume expansion of in-CRM signals in the first 60 days, depending on vertical and CRM size.
See it on your own data.
We'll walk through a live integration on a 30-minute call.