Glossary
What is job site audience reactivation?
Job site audience reactivation is a job board or careers site learning which of its own inactive users are active again on other sites, so it can re-engage them while they are in the market.
Job site audience reactivation
A job site's email list decays: most registered users stop opening within months. The site cannot tell a user who left the market from one who is now searching on a competitor. CoverClicks tells it. The site contributes the activity signals its own pages generate, and in return receives a nightly list of its dormant users who are active elsewhere, together with each user's top occupations and employers of interest.
Publishers use the returned data to target re-engagement sends and to show better jobs. Nothing returned names another site.
Questions
- What does a publisher have to install?
- One script tag (it works in Google Tag Manager) or a server-to-server call. The publisher reference has both.
- Is the data shared with buyers?
- Buyers receive signals only for people already on their own lists, keyed by hash, with no site named. Publishers' user lists are never sold or exposed.
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