What is candidate reactivation?

Every staffing firm and employer sits on a database of past applicants, placed contractors, silver-medalist candidates and old leads. Most of them are not looking for work on any given day, so recruiters stop calling. Candidate reactivation flips that: it tells you which of those known people have started a job search again, so outreach goes to warm, already-qualified candidates first.

The hard part is knowing who is active. People rarely come back to the company that already has their resume; they go to job sites. A reactivation service watches job-search activity across many sites, matches it against your list using one-way hashed email addresses, and returns the matches with signals such as how recent and how intense the search is.

The economics are simple. A reactivated candidate already passed screening once, already knows the firm, and costs a fraction of a new sourced lead. CoverClicks prices a match at $0.15 and gives the first 500 free, a fraction of what a newly sourced lead costs.

How is this different from re-engagement email campaigns?

A re-engagement campaign goes to everyone and hopes. Reactivation goes only to the people who are provably job hunting this week, so a recruiter can call a short list instead of blasting the whole database.

Does it need the candidate's permission?

The matching uses only a hashed email, never the address, name or resume, and the signal describes activity, not identity. Your outreach follows the consent you already hold for the people in your own system.

Which systems can it run inside?

CoverClicks connects to 31 applicant tracking systems and CRMs, including Bullhorn, iCIMS, Greenhouse, Lever, Workable, HubSpot and Salesforce, and writes the match back onto the record.

Dormant candidatesJob seeker intent signalsBoomerang candidatesAll terms